How To Find a Good SEO Specialist
Imagine this scenario. You are still convinced that the internet is the future of everything, so you open up your own online business. Chances are, if you do it right, you will see a lot of success in the upcoming years. But even though for now, SEO doesn’t have to take much of your time or resources due to its longer-term character, there comes a point when you’ll need some help with it.
You probably think that taking care of SEO will be easy and quick to learn. However, chances are that you will be wrong about it. Because an increasing number of companies have started making money off people who don’t know anything about search engine optimization, there are thousands out there willing to sell you low-quality work at high prices.
This is why you need to know what to look for when hiring an SEO company. Otherwise, after a few months, you will start seeing that your website is not performing well anymore and the money you’ve spent on getting it ranked higher has been pretty much wasted.
Ask Your Friends for Recommendations First Things First
One of the first things you can do is to ask your friends and colleagues if they know someone who can help with SEO. The odds are good that you already have a few people around who specialize in something related or at least have heard about what it takes to keep a website well-ranked on Google.
Before hiring someone from their list, make sure you’ve asked them how qualified they are and whether they’re capable of doing quality work. If all your friends responded positively, then there’s no reason why not to contact those people and ask them to submit a proposal for doing the job.
Use Google as Your Friend
Secondly, you can use Google as your friend and access some quality SEO-related blogs or websites that will talk about the importance of hiring a good specialist and what to look out for before agreeing on someone doing your work.
Websites like quick sprout have lists with names and descriptions of companies that claim they can help you improve your rankings, but in reality, most of their clients end up getting disappointed after spending money on something they found useless later. If you want to make sure this doesn’t happen to you, then do your research thoroughly before hiring anyone.
What To Look For When Hiring An SEO Company
First of all, try to find out if the company only works with 5-star reviews or even case studies. If they don’t have either of these two things, chances are that they’re not good enough for your business. Another important thing would be talking directly to previous customers; this way you can easily tell how skilled their employees really are and whether or not they were satisfied with the final result.
Last but not least, it is also important to look into the services that you’ll be getting. For instance, maybe they don’t have much experience when it comes to advanced SEO techniques and strategies; only in-depth keyword research. However, if your website has a lot of technical errors, they might be able to get rid of them quickly and boost its rank on search engines just because its methods are very straightforward and easy to carry out.
Check Out Their Previous Work Results
The next thing to do is to look at the website of the company you’re about to hire. If it’s good, then they will have a lot of previous customers who are willing to share their opinion on what was done for them and whether or not it brought results in the end.
When checking out what other people are saying about someone you want to hire, make sure these are real clients who didn’t get paid for writing positive things about that business. There’s nothing wrong with monitoring your competitors’ websites just like this, but if their clients write only good things about them, then there is something seriously wrong with that SEO agency!
Before hiring anyone, get in touch with the company and ask about their experience. If they have a blog or a website where they share some of their previous work results, make sure to take a look at it. And also try to read reviews from clients who were happy with what was done for them and find out whether there are any negative comments too.
Ask them how often the company updates its website and social media profiles. The more regularly they do that, the more likely someone will eventually notice your business online too, and give you a lot of exposure by sharing content from your profile page on his or her social media channels.